
Is this the best Black Friday deal?
In 2015, the ever popular politically-incorrect card game, Cards Against Humanity, entered the Black Friday scene with an offer so bold, few brands would have been able to pull it off successfully.
They sold nothing. All day on Black Friday the only thing for sale on their site was nothing.
And it cost $5. Crazy? Heck yeah it was crazy.
But it was bold, and for a bold brand like Cards Against Humanity, stunts need to be bold for them to be on brand. So, whether you’re thinking about a
They sold nothing. All day on Black Friday the only thing for sale on their site was nothing.
And it cost $5. Crazy? Heck yeah it was crazy.
But it was bold, and for a bold brand like Cards Against Humanity, stunts need to be bold for them to be on brand. So, whether you’re thinking about a